When plugged in to a host device, a glowing, amber-colored LED light alerts users that the drives are ready for reading or writing data. Signature design elements include juxtaposed L shapes that create a dynamic, yet balanced, composition, a bright red USB connector and a simple cap-less design, which exposes the USB connector for use via a dynamic sliding mechanism. The entire new SanDisk USB family introduces an iconic new design language developed by global innovation firm frog design. These portable, reliable drives are designed to share consumers' digital world with ease, with up to 32GB of storage for simple sharing of photos, videos and other files. The SanDisk Cruzer has been redesigned with a contemporary look as part of the new SanDisk USB family of flash drives. Reliable storage with a new contemporary look The study found that digital photos are considered to be the most valuable because of their irreplaceable natures. This amounts to approximately 30GB3 of content that needs to be backed up. online adult has nearly 1,800 files stored, and plans to store another 1,060 digital files during the next year. With our wide array of capacities and price points, consumers can even choose to store particular file types like digital music or photos on different USB flash drives."Ī 2008 Consumer Electronics Association market research report, titled "Amassing Digital Fortunes: A Digital Storage Study," found the average U.S. "We're delivering incredibly simple backup to protect people's most valuable digital content at Main Street prices. "Like flossing our teeth or balancing our checkbooks, when it comes to backing up our digital files, even though people know they should do it, they simply don't - and that behavior is putting many consumers' precious digital content at serious risk," said Kent Perry, director of USB product marketing, SanDisk. PC Magazine ( conducted a research study on annualized notebook failure rates published in July 2008 which found that more than 24 percent of business notebooks need repair each year due to failures. Computer users can quickly lose precious photos, music, videos and professional work files due to drops, spills, theft, viruses and other incidents. The explosion in global sales of laptops and mobile devices has exponentially increased the vulnerability of digital files. This ensures content stays private and secure (via data scrambling at the flash controller level) when the drives are either physically removed for portability, or stored away for safe keeping. In addition to one's digital personal life, these products protect critical work files with a dual layer of both password protection and AES hardware encryption. It uses patent-pending backup technology with capacities up to 64GB, large enough to back up average consumer requirements, as well as critical small business files and documents. With no cables required, or any complicated software to install, the new SanDisk Ultra Backup USB flash drive is a complete backup solution that provides an incredibly easy way to protect digital files. The new SanDisk USB product family includes three different product lines:ġ) The popular SanDisk Cruzer USB flash drive which provides simple, reliable and portable storage, plus access to a variety of U3 applications.Ģ) The SanDisk Ultra Backup USB flash drive offers the added protection and peace of mind consumers expect from the minds behind flash memory.ģ) The SanDisk Extreme Contour provides increased security protection and higher performance levels, enclosed in a sleek industrial designīack up critical files with the simple touch of a button
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